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It seems that everywhere you look today there are PLR packages of every shape, size and kind. With so many packages available how many people do you think actually make money with them? If you take a tour you will see the same packages over and over under different domain names, with the same bonuses. So then, how do you go about making money with resell rights and private label rights packages?

The best way is of course to be first but being first requires you to be organized. You need to have a plan in how you will market your package. Here is a breakdown of the things you need to have ready:

  1. Have a group of preset email templates
  2. Have a list of the top sponsor ads you will purchase
  3. Have a list of the e-zines or newsletters you will advertise in

By having these things ready all the time you will be at least 3 steps ahead of your average competitor. No matter what kind of venture you take on the 1<sup>st</sup> one to produce is usually the one to win.

The next step should not be a surprise to anyone but it bears repeating. You MUST collect your visitors email addresses. Just in case you don't know why I will tell you. Your marketing list is what is going to make you the most money in the long haul. By having a list of interested people you always have a place to market your newest products or in this case your PLR package. A second reason is that not everyone is willing to buy the first product you offer. You must have a way of reaching them again and again.

There are a number of things you can do with your list other than pounding them with sale after sale. You can build a lot of good will and trust by giving your list free bonuses, information, or anything that allows you to keep in contact without them thinking that you are simply after their money.

The key to making more money than your competitors with PLR packages is to use higher and better bonuses or incentives. You must offer a value that your customer perceives to be so great they can't pass it up. It is simply a matter of underselling and overproducing. The more value your customer feels they are getting for their money the more money they are willing to pay.Everybody wants to feel as if they got a good deal and if your offers consistently give them more than they expect you will make many more sales than your competitors. Don't be locked into giving more information either, there are numerous types of bonuses or incentives that can be given which will be considered valuable by you customers. You could provide them with software, access to a membership site, free consultations, or anything that will make you stand out from your competition.As I mentioned a bit earlier one tactic you can use to create raving fans of your products is to be generous. Every once in a while throw your customers a bone. Give them a free gift, something of value that they did not expect. Have you ever received a free gift that you were not prepared for? How did it make you feel? One thing for sure is you have never forgotten it! You can't buy that kind of loyalty. What do you think is the first thing these customers will do? They will tell their friends and what happens when they tell their friends? You get free targeted traffic and probably new customers. How good is that?

Here's a tip you can use to further benefit from this surprise gift. Inside your product make sure you have embedded your affiliate link(s) to your website. Then tell your customer to feel free to pass along the bonus you have given them. This, my friend, is viral marketing. Your product will now be passed to and fro to people all over with providing you with free marketing and a traffic driving vehicle. Then, think about this. How long will your product float around from place to place. You could easily make sales for months or even years from this simple idea.

So, lets recap a little.

  1. You are first to market because you have a plan and are prepared
  2. You continually collect email addresses and grown your customer list
  3. You “court†your customers with surprise bonuses and incentives
  4. You embed your links in the surprise bonuses to drive more traffic to your site

So what comes from all of this? You have created the perfect win-win situation.

  1. Your customer is loyal because of your actions
  2. Your customer tells their friends about your generosity
  3. Your customer trust's you (WOW, that's a big one)
  4. You have made sales on the front end
  5. You make sales on the back end
  6. You have a loyal, viral marketing, customer
  7. You receive free targeted traffic from your generous gifts

So go out and buy those PLR packages without fear. You are now a better marketer than many who will buy the same package. Plan to market and market your plan.
 
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